Witryna8 kwi 2024 · To do that, they need to arm themselves with the right data, understand how context can affect promotions, and be strategic about the promotion type for their product. NielsenIQ helps small and midsized CPG manufacturers set their growth goals and make informed business decisions, through affordable, easy-to-use retailer … Witryna9 lip 2024 · The numbers reflecting the shift to e-commerce are dramatic: the use of online grocery services (across all fulfillment models) more than doubled from February to March 2024, from 13% to greater than 30% of US consumers, according to Brick Meets Click. And BCG analysis reveals that about 40% of these consumers are trying …
Driving CPG growth and value creation McKinsey
Witryna31 paź 2024 · Incremental sales volume measures the increase in sales during a promotion. When evaluating promotions internally, it is helpful to express incremental dollars in terms of manufacturer revenue dollars … WitrynaAt the sub-premium level, the volume of wines and spirits sold decreased by 1.2 percent. While Covid-19 has greatly impacted the alcohol industry in 2024, premiumization appears to continue as consumers adopt new purchasing habits. According to Nielsen, retail prices increased across wine, beer and spirits during the week ending April 25. flitrack app
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Witrynareallocating trade investments toward higher-growth categories and accounts). One path toward greater RGM impact is to elevate RGM to shape the company’s commercial … WitrynaOf the two newer spending components (Digital and Shopper Marketing), there is a clear winner, as Digital has replaced traditional Advertising as the second largest area of spending, behind Trade Promotion. Trade continues to be the largest percent of spend, growing from 43.9% in 2014 to 46.7% in 2024. One thing is clear: profitable growth feeds directly into value creation. Accretive growers—companies that outperformed their peers in both real organic growth and margins—saw an average TRS of more than 18 percent (Exhibit 1). While total growth matters, our analysis shows that organic growth contributes … Zobacz więcej There does not always have to be a trade-off between growth and profit. In fact, more than one-quarter of the companies in our database were accretive growers that achieved … Zobacz więcej Accretive growers vary in size and exist across all geographies and categories (Exhibit 3). Profitable growth is an attainable goal … Zobacz więcej To win in the next normal, CPG companies should continue to fire on all cylinders for growth by scaling quickly, building partnerships, and pursuing M&A opportunities—with … Zobacz więcej Execution is the main (and accelerating) differentiator for CPG companies that achieve the most profitable growth (Exhibit 4). Our analysis disaggregates the factors that generate … Zobacz więcej great game products bridge